Apple is nearing 10 billion downloads. To celebrate this, they are giving away a $10000 gift card to the 10 billionth downloader. Thats a lot of goodies worth of cash. Who will be lucky winner. Only time will tell. Either way, Apple wins.
Since this has been up on the Apple website for many days now, one can only guess that there isn't much time left. Hurry up if you want to win it. Otherwise, you can be a spectator just like me.